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| Create own channel on YouTube |
A “Channel” is YouTube’s equivalent of a Facebook page. You
must create a YouTube Channel to upload videos, comment on videos, or create
“playlists” — collections of different videos by topic.
Create a YouTube Account
Recall that Google owns YouTube. Therefore, to use YouTube
you must have a Google account. If you already have a Google account, you can
use it to log into YouTube. If you do not, go to the Google accounts page and
complete the registration form.
Set up a Google account if you do not already have one.
Set up a Google account if you do not already have one.
Once you have created your account, go to YouTube and click
the “Sign In” link located at the top right of the page. Enter the username and
password on your Google account and click “Sign In.”
Next, click the small arrow located at the upper right-hand
of the page. Then click “My Channel.”
You will then see a screen that says, “Would you like to appear
on YouTube as a different name, brand or organization? Create a username.”
Since you are setting up the channel for your business, choose that option.
Sign in to YouTube and create a username for your business.
Sign in to YouTube and create a username for your business.
You will be asked to create a username, which can only
contain letters and numbers, not spaces.
You can then choose from different activities to share on
your channel: (a) Like a video, (b) comment on a video, (c) favorite a video,
and (d) subscribe to a channel. Most likely, those activities are already
checked. It’s best to give yourself as many options as possible when
participating on YouTube. Leave them checked and click the “Ready to continue”
button.
Select activities you would like to share on YouTube.
Select activities you would like to share on YouTube.
YouTube Channel Settings
There are a few more steps to complete your Channel
configuration.
The first is click to the “Channel Settings” button located
on the upper left-hand side of the page. There are three settings to address:
Appearance, Info, and Settings and Tabs.
Click "Channel Setting" to complete the
configuration.
Click "Channel Setting" to complete the
configuration.
Appearance. This is where you change or upload an avatar —
i.e., profile image, which can be the logo of your business — and set the
Channel background image and colors. This can improve your branding.
Info and Settings. This section gives you the opportunity to
add a channel title, description, and tags. You will want to use your business
name. Include information about your business in the description box, and add
some keywords in the tags field that should be associated with your business.
Tabs. This area contains a number of settings options. The
first is to choose which tab you would like to use as the default. “Tabs”
determines the layout users see when they visit your Channel. There are three
options.
Feed tab. The Feed tab is where all of the action happens on
your Channel. Users can click on Feed to see what’s new and allows Channel
owners to showcase the latest activity. This feature is YouTube’s version of a
Facebook status update or a Twitter tweet.
YouTube describes Feed as your Channel’s “distribution
center. ” Any content shared here — uploads, comments, favorites, likes,
playlists — will be posted to your Feed and seen by your subscribers on their
individual Channel home pages.
Post items to your feed regularly. This keeps your Channel
content fresh, maintaining more top-of-mind awareness with subscribers.
Featured tab. The Featured tab is an easy way to organize
and display your videos. YouTube provides four templates to allow Channel
owners to highlight content. First, “Overview” is a snapshot of what your
channel is all about, including popular uploads, recent likes, and recent
posts. Second, “Blogger” mimics the look of a blog with videos listed in
reverse chronological order. Third, “Everything” includes a featured video
along with both playlists and channels. Fourth, “Live Broadcaster” is a new
addition to the template lineup and can be used to broadcast live events. It
includes a comments and events module.
Every Featured tab has a playable video module prominently
displayed on the Channel and options for highlighting your most important
playlist(s) or other Channels. My preference is to select this tab as the
default.
The Featured tab contains four different Channel templates.
The Featured tab contains four different Channel templates.
Videos tab. The Videos tab is the place where viewers can
see and sort all of your uploaded videos and playlists. In this tab, you can
choose to automatically share activity on your YouTube channel. Options include
“Like a video,” “Comment on a video,” “Favorite a video,” and “Subscribe to a
channel.”
For “Feed settings,” you can allow channel comments. You can
choose to either display comments automatically or display comments only after
they have been approved.
Summary
Once you have completed all the edits from the Appearance,
Info and Settings, and Tabs options, click the “Done Editing” button located in
the upper right-hand side of the page to save. You now have a YouTube Channel.
